> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://support.easystore.co/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# EasyStore Tokens

### In this article:

1. [Introduction](#1-1-introduction)
2. [Where are tokens used?](#1-2-where-are-tokens-used)
3. [Token rates](#1-3-token-rates)
4. [Free monthly tokens](#1-4-free-monthly-tokens)
5. [Top up tokens](#1-5-top-up-tokens)
6. [Check tokens balance and usage](#1-6-check-tokens-balance-and-usage)

# 1. Introduction

EasyStore tokens are used to send messages and notifications to customers via popular messaging channels — all from a single and cost-effective system.

Currently supported messaging channels:

* WhatsApp
* Messenger
* LINE
* SMS
* Email
* Shopping App

This guide helps you understand how tokens work, track your balance, and top up tokens when needed, so your store communications stay seamless and efficient.

---

### ${color}[#155ce4](Key Updates [Effective 1 March 2026])

${color}[#155ce4](To make messaging simpler and more cost-effective, we've introduced a new, unified token structure effective 1 March 2026.)

* ${color}[#155ce4](**Lower Costs:**)${color}[#155ce4]( WhatsApp Business and SMS now cost fewer tokens.)
* ${color}[#155ce4](**Email Included:**)${color}[#155ce4]( All emails sent via EasyStore now use 1 token per email for reliable delivery within one simple system.)
* ${color}[#155ce4](**More Free Tokens:**)${color}[#155ce4]( Increased monthly token allowances on every plan.)

###### ${color}[#155fe4](💡 Tips: How You Can Get Ready & Stay in Control)

${color}[#155fe4](You have full flexibility to manage your messaging:)

* ${color}[#155fe4](**Control**)${color}[#155fe4]( which )${color}[#155fe4](**engagement messages**)${color}[#155fe4]( to send [e.g. welcome series]. Refer )[this guide](https://support.easystore.co/en/article/manage-engagement-messages-lshhzo/#1-5-enable-disable-event)
* ${color}[#155fe4](**Control**)${color}[#155fe4]( which )${color}[#155fe4](**system notifications**)${color}[#155fe4]( to send [e.g. order confirmations]. Refer )[this guide](https://support.easystore.co/en/article/manage-system-notifications-10vvgnp/)
* ${color}[#155ce4](**View Balance & Usage:**)${color}[#155ce4]( Refer )[step 6](#1-6-check-tokens-balance-and-usage)${color}[#155ce4]( below.)
* ${color}[#155ce4](**Purchase More Tokens:**)${color}[#155ce4]( Refer )[step 5](#1-5-top-up-tokens)${color}[#155ce4]( below.)

---

# 2. Where are tokens used?

###### To send message in Broadcast, Engagement & Notifications

Click the modules below to learn how each type of message work:

| Module | Description | Examples | Send method | Channel |
| ---- |
| [Broadcast Center](https://support.easystore.co/en/article/messages-broadcast-nivkpu/) | Send one-time message to targeted customers or groups | Promotions, new products announcement | Manual | Shopping App + optional 1 more channel (manual select) |
| [Engagement Messages](https://support.easystore.co/en/article/manage-engagement-messages-lshhzo/) | Automate meaningful messages | Welcome new customers, celebrate birthdays | Auto | Email + optional 1 more channel (auto select by priority) |
| [System Notifications](https://support.easystore.co/en/article/manage-system-notifications-10vvgnp/) | Keep customers posted | Order and payment updates, one-time password (OTP) | Auto | Email + optional 1 more channel (auto select by priority) |

###### To reopen WhatsApp conversation in Message Inbox

In your WhatsApp conversation with customers, if there's no response from customer in the past 24 hours, Meta will auto end the conversation in your [Message Inbox](https://support.easystore.co/en/article/messages-inbox-j2i58r/). To reopen the conversation, you can send a message template.

![](https://storage.crisp.chat/users/helpdesk/website/-/b/3/4/7/b34797d9594d3000/image_1b1itqn.png =800x227)

###### To auto-generate AI content:

* Product description
* [Meta description](https://support.easystore.co/en/article/edit-website-seo-mjks4d/)
* [Product highlights](https://support.easystore.co/en/article/add-highlights-faqs-on-product-page-1ktbejt/)
* [Product FAQ](https://support.easystore.co/en/article/add-highlights-faqs-on-product-page-1ktbejt/)
* [Broadcast message variations](https://support.easystore.co/en/article/messages-broadcast-nivkpu/#1-5-generate-message-variations-with-ai)
* more...

# 3. Token Rates

The number of tokens needed per message depends on the channel.

${color}[#155ce4](**New, Lower Token Rates :**)${color}[#155ce4]( We've reduced the cost on the channels merchants use the most.)
| Channel | Token Cost (Before) | Token Cost [Effective 1 March 2026] | Change |
| ---- |
| WhatsApp | 64 | ${color}[#155fe4](**50**) | **-14** |
| SMS | 32 | ${color}[#155fe4](**20**) | **-12** |
| Email | 2 | ${color}[#155fe4](**1**) | **-1** |
| LINE / Messenger | 5 | 5 | No change |
| Shopping App / Brand App | 1 | 1 | No change |

# 4. Free monthly tokens

You will receive free tokens each month according to your plan.

|| 📌 Note: Free tokens will be refreshed every month.

${color}[#155ce4](**More Free Monthly Tokens :**)${color}[#155ce4]( We've increased these allowances.)
| Plan | Free Monthly Tokens (Before) | ${color}[#155fe4]( Free Monthly Tokens [Effective 1 March 2026]) | Support channel |
| ---- |
| Standard | 0 | ${color}[#155fe4](**6,250**) | Email only |
| Business | 6,250 | ${color}[#155fe4](**12,500**) | All channels |
| Essential | 6,250 | ${color}[#155fe4](**18,750**) | All channels |
| Growth | 12,500 | ${color}[#155fe4](**25,000**) | All channels |
| Success | 25,000 | ${color}[#155fe4](**31,250**) | All channels |

# 5. Top up tokens

If you need more tokens, you can top up from billing page.

5.1 Go to Settings > click **Manage billing** button on the top right.

![](https://storage.crisp.chat/users/helpdesk/website/-/b/3/4/7/b34797d9594d3000/image_u78557.png =900x411)

5.2 Click **Top up** button.

![](https://storage.crisp.chat/users/helpdesk/website/-/b/3/4/7/b34797d9594d3000/image_dhldm7.png =900x411)

5.3 Select **tokens pack** and **payment method** > click **Checkout** to complete the payment and top up.

|| 📌 Reminder: Top up tokens will be auto carried forward.

![](https://storage.crisp.chat/users/helpdesk/website/-/b/3/4/7/b34797d9594d3000/image_1h2cke1.png =900x484)

# 6. Check tokens balance and usage

6.1 Tokens balance can be found at Settings > Manage billing too.

![](https://storage.crisp.chat/users/helpdesk/website/-/b/3/4/7/b34797d9594d3000/image_13dcndw.png =900x411)

6.2 By click into **View details**, you can find the tokens usage history.

![](https://storage.crisp.chat/users/helpdesk/website/-/b/3/4/7/b34797d9594d3000/image_1ggzuh2.png =900x411)

6.3 **Usage reference** helps you understand each usage and the tokens needed.

![](https://storage.crisp.chat/users/helpdesk/website/-/b/3/4/7/b34797d9594d3000/image_mcwlcl.png =900x410)