> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://support.easystore.co/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Introduction of Google Ads


###### In this article : 
1. [What is Google Ads Smart Campaigns](#1-1-what-is-google-ads-smart-campaigns)
2. [Checklist before enabling Google Ads in EasyStore](#1-2-checklist-before-enabling-google-ads-in-easystore)

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# 1. What is Google Ads Smart Campaigns?

Smart campaigns are the new default campaign type for Google Ads, designed to help business owners improve the way they promote their products and services online. It helps you highlight the selling points of your business and attract customers.

With Google Ads, you are able to:
* Build Google Ads Smart Campaigns
* Pause, resume or remove the ads that built
* Track the performance

You may refer to the articles below to understand further about what is the Smart Shopping Campaign:
[About Smart Shopping campaigns](https://support.google.com/google-ads/answer/7674739)
[Create a Smart Shopping campaign](https://support.google.com/google-ads/answer/7674740?hl=en&ref_topic=9739768)
---
# 2.  Checklist before enabling Google Ads in EasyStore

1. Make sure you have an account with Google Shopping (also known as Google Merchant Center)

2. Enable Google Shopping with EasyStore

3. Verify your domain with Google

4. Make sure you have a Google Ads account

5. Select the Google Ads account to connect with EasyStore

6. Don't forget to add a payment method to your Google Ads

7. Start to create your Smart Shopping Campaign with EasyStore!