> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://support.easystore.co/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Introduction to Google Shopping

###### In this article:
1.  [Introduction to Google Shopping](#1-1-introduction-to-google-shopping)    
2.  [Benefits of using Google Shopping in EasyStore](#1-2-benefits-of-using-google-shopping-in-easystore)
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# 1. Introduction to Google Shopping

I don’t think we have much to say about Google. The largest search engine in the world, having [75,000 searches per second](https://99firms.com/blog/google-search-statistics/#gref). Now imagine converting just 1% of them.

Consumers who searching for solutions on Google already know what they want in the first place. This makes traffic from Google easier to convert, just slide in a few discounts and it will do the trick just fine.

This is profoundly beneficial for ecommerce sellers and marketers alike as getting traffics means having customers inside your store and ready to purchase. And Google Shopping is just the right tool for that.
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# 2. Benefits of using Google Shopping in EasyStore

EasyStore Google Shopping sales channel helps speed up the products upload process:

*   Allow one-click to sync your product catalog to Google Merchant Center instead of doing it separately.
    
![](https://storage.crisp.chat/users/helpdesk/website/b34797d9594d3000/heimer-50_rposxw.png)

*   Once connected, your products in EasyStore will automatically sync to your Google Merchant Center account and you can track your product approval status in EasyStore anytime.    

![](https://storage.crisp.chat/users/helpdesk/website/dceebc61e5298000/e825828a-26cb-44d3-8547-48b654_1n0kz3b.png)

*   The product information stored in Google Merchant Center will be used to run your Google Shopping campaign. This saves up a lot of time for you to focus on running your ads and converting your clicks into sales.    

![](https://storage.crisp.chat/users/helpdesk/website/ff9b5d7c870a1000/d55f623f-fb08-473f-9697-98b6bd_vjutov.png)