> ## Knowledge Base Index > Fetch the complete knowledge base index at: https://support.easystore.co/sitemap.xml > Use this file to discover available pages before exploring further. > Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash). # Messages Broadcast ${youtube}[](StEREjDeoeM) ### In this article: 1. [Introduction](#1-1-introduction) 2. [Connect Messaging Channels](#1-2-connect-messaging-channels) 3. [At Which Channel Will Customers Receive My Message?](#1-3-at-which-channel-will-customers-receive-my-message) 4. [How to Send a Broadcast?](#1-4-how-to-send-a-broadcast) 5. [Generate message variations with AI ✨](#1-5-generate-message-variations-with-ai) 6. [Check Broadcast Status and History](#1-6-check-broadcast-status-and-history) 7. [Characters Limit](#1-7-characters-limit) # 1. Introduction EasyStore Broadcast Center helps you send targeted messages through channels like WhatsApp, Messenger, and Shopping App — not just email. Perfect for announcing new product launches, sharing seasonal promotions, or inviting customers to special events, so you can engage the right audience at the right time. # 2. Connect Messaging Channels To allow customers receive messages at the respective channel, you need to connect the messaging channels first, follow [this guide](https://support.easystore.co/en/article/add-messaging-channels-75ya42/). Here are the latest messaging channels supported: * Shopping App (mobile push notification) * WhatsApp * Messenger * LINE * SMS * Email | No setup needed for SMS and email channel. # 3. At Which Channel Will Customers Receive My Message? **📌 Note:** * Only channels that **connected in** [**step 2**](#1-2-connect-messaging-channels) above can be **ticked** and used to send message. * A channel is **available** only if the customer's **channel account is found** (e.g. signed up using LINE or Facebook account, mobile number is on WhatsApp etc.) Customers will receive your broadcast message on **Shopping App** (mobile push notification) **AND** the **FIRST ticked and available channel** in the following sequence: **LINE > Messenger > WhatsApp > SMS > Email** || 📌 Tokens is used to send broadcast messages. Check the rates [here](https://support.easystore.co/en/article/easystore-tokens-av5amd/). ![](https://storage.crisp.chat/users/helpdesk/website/-/b/3/4/7/b34797d9594d3000/image_1ckb235.png =350x460) # 4. How to Send a Broadcast ###### Broadcast with CTA & image 4.1 Go to **Messages** > **Broadcast center** > **Broadcast messages**. ![](https://storage.crisp.chat/users/helpdesk/website/-/b/3/4/7/b34797d9594d3000/image_hux2z8.png =800x331) 4.2 **Select your recipients** and **tick the channels** you want to use. || 📌 Note: CTA links are not allowed in SMS in Malaysia. ![](https://storage.crisp.chat/users/helpdesk/website/-/b/3/4/7/b34797d9594d3000/image_1avp9sy.png =800x365) 4.3 Choose **when** to send the message. ![](https://storage.crisp.chat/users/helpdesk/website/-/b/3/4/7/b34797d9594d3000/image_1aeazp2.png =800x365) 4.4 Scroll down to **fill in your message details** (custom text or WhatsApp template, CTA link, header image) and preview. | Refer [step 5](#1-5-generate-message-variations-with-ai) below to generate message variations with AI ![](https://storage.crisp.chat/users/helpdesk/website/-/b/3/4/7/b34797d9594d3000/image_12jq05f.png =800x331) 4.5 Scroll to the top and click **Broadcast now**. ![](https://storage.crisp.chat/users/helpdesk/website/-/b/3/4/7/b34797d9594d3000/image_jrjowd.png =800x365) ###### Send Text-Only Instant Broadcast For a quick text message: 4.6 Go to **Customers** listing, use search or filter to find your customers. ![](https://storage.crisp.chat/users/helpdesk/website/-/b/3/4/7/b34797d9594d3000/image_179d6y.png =800x330) 4.7 Tick the customers and then click **Broadcast**. ![](https://storage.crisp.chat/users/helpdesk/website/-/b/3/4/7/b34797d9594d3000/image_1qfntko.png =800x331) 4.8 Fill in your message and click **Broadcast [#] customers**. ![](https://storage.crisp.chat/users/helpdesk/website/-/b/3/4/7/b34797d9594d3000/image_1e8rle2.png =800x330) *Example of Shopping App push notification:* ![](https://storage.crisp.chat/users/helpdesk/website/b34797d9594d3000/image_ukusy8.png =500x135) *Example of SMS:* ![](https://storage.crisp.chat/users/helpdesk/website/b34797d9594d3000/image_b3ubld.png =500x148) # 5. Generate message variations with AI ✨ You can now let AI generate 4 message variations, each with a different marketing angle to help you engage customers more effectively. * **Urgency** – encourage immediate action * **Value** – highlight benefits and value proposition * **Gifting** – position products as thoughtful gifts * **Exclusivity** – create a sense of exclusiveness 0.1 \~ 1 tokens will be consumed for each AI generated message depending on the actual content generated. More info about tokens [__here__](https://support.easystore.co/en/article/easystore-tokens-av5amd/). | Don't forget to set your [brand voice](https://admin.easystore.co/settings/ai) at Settings > AI Settings first. 5.1 Click the **AI** icon. ![](https://storage.crisp.chat/users/helpdesk/website/-/b/3/4/7/b34797d9594d3000/image_12o4u71.png =800x257) 5.2 Enter your **original message** and click **Generate**. ![](https://storage.crisp.chat/users/helpdesk/website/-/b/3/4/7/b34797d9594d3000/image_161qmo9.png =800x335) 5.3 **Choose the variation** suitable for your marketing angle and click **Use**. ![](https://storage.crisp.chat/users/helpdesk/website/-/b/3/4/7/b34797d9594d3000/image_1pzo4vz.png =800x450) 5.4 The chosen variation is applied to your broadcast message. You can review the message and edit as needed before sending. ![](https://storage.crisp.chat/users/helpdesk/website/-/b/3/4/7/b34797d9594d3000/image_1hk5e6w.png =800x258) # 6. Check Broadcast Status and History 6.1 View your broadcast history at **Messages** > **Broadcast center**. ![](https://storage.crisp.chat/users/helpdesk/website/-/b/3/4/7/b34797d9594d3000/image_1pegm4l.png =800x259) 6.2 Click into any message to check its **broadcast status**. ![](https://storage.crisp.chat/users/helpdesk/website/-/b/3/4/7/b34797d9594d3000/image_1g1pdy1.png =800x450) 6.3 For successfully sent messages, you can see the **channel and status for each customer**. ![](https://storage.crisp.chat/users/helpdesk/website/-/b/3/4/7/b34797d9594d3000/image_3bm1ug.png =800x365) # 7. Characters Limit | **Channel** | **Remark** | **Characters Limit** | | SMS | Standard text | 160 | | SMS | With any Chinese characters or emojis | 70 | | Messenger | Text only | 1000 | | Messenger | With image or CTA link | 80 | | LINE | Text only | 160 | | LINE | With image or CTA link | 60 | | WhatsApp | All messages | 1024 | | Telegram | All messages | 4096 | | Email | All messages | 10000 | | Shopping App | All messages | 150 |