> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://support.easystore.co/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# 设定 Google Adwords Tracking

**转换追踪**是一项免费工具，可用来追踪客户与广告互动「之后」的动作，包括购买产品、订阅电子报、致电您的商家，或下载您的应用程式  

  
需注意：您需要拥有Google Ads的账号哦

步骤一：您需要到后台=》扩充功能=》下载 Google Adwords Tracking的APP  

您在APP里会看到以下需要输入原始码的栏位

![](https://storage.crisp.chat/users/helpdesk/website/34b4b59e6e787000/460f1a1c-864e-4014-adde-988fb9_1sryldm.png)

![](https://storage.crisp.chat/users/helpdesk/website/873b703917f4e000/6f085402-621b-44cd-b9d3-cae79e_1iunyew.png)

![](https://storage.crisp.chat/users/helpdesk/website/1db1cbfa894ba800/da8dd6db-6c23-4807-8223-dc81eb_148w7jy.png)

以上的原始码都是需要从google ads账号的后台获取的。

  

步骤二：您需要到您Google ads账号的后台

![](https://storage.crisp.chat/users/helpdesk/website/87a23bbcbbf3a800/baa935c9-a487-4140-a3a6-d5e5d5_1yiwnkf.png)

步骤三：点击tools 然后选择conversions

![](https://storage.crisp.chat/users/helpdesk/website/f0547986e8e10000/2c31a5ac-d353-4dd9-909e-8813e4_yedp1e.png)

步骤四：点选Add a new conversions 选择 website。然后填下您的网店域名

![](https://storage.crisp.chat/users/helpdesk/website/1d7df578bec85300/0c0c6015-c761-49ca-b0fe-46782a_1mz93x4.png)

![](https://storage.crisp.chat/users/helpdesk/website/a69290fe6cc05800/37691cc9-37a5-4d75-8b91-ba1914_ubhu2g.png)

Add to cart的原始码： 

1.  您需要输入以下这些栏位=》然后点击save and submit.  
    您可以根据自己的需求去输入。但是Goal and action optimization 需要选择Add to basket。 
    

![](https://storage.crisp.chat/users/helpdesk/website/9bbac3d2d5faa800/f153f5e1-d327-43f7-b863-669752_6bevxf.png)

![](https://storage.crisp.chat/users/helpdesk/website/e752852fe6e5d000/43eef34c-b124-4315-8efb-539822_gpnp7r.png)

2. 您需要点击Install the tag yourself。  

![](https://storage.crisp.chat/users/helpdesk/website/f2abbf9ec5aac800/90430004-065d-487e-b224-6f2d35_n7jhhi.png)

3. 您就会获得Global sign tag 以及您的add to basket的原始码。

Global sign tag 的原始码需要粘贴在Easystore Google Adword tracking APP里的 Website.

event snippet 的原始码需要粘贴在Easystore Google Adword tracking APP里的 add to cart.

![](https://storage.crisp.chat/users/helpdesk/website/f55f8e4531ca5800/75e466df-6eeb-4973-9de6-b79a6b_qw71n9.png)

![](https://storage.crisp.chat/users/helpdesk/website/d347b6f630cfc80/eaeb7092-f885-40c9-b221-ffc225_ixr1ug.png)

---

![](https://storage.crisp.chat/users/helpdesk/website/c59d6fc643f31000/a4ec5f9e-09ec-4f31-abc3-ae434b_1yw4vjw.png)

![](https://storage.crisp.chat/users/helpdesk/website/aae29e57e92ea000/979def5d-a553-486d-8956-0fdd40_9dfedg.png)

---

Purchase complete:

1.  您需要输入以下这些栏位=》然后点击save and submit.  

    您可以根据自己的需求去输入。但是Goal and action optimization 需要选择 Purchase.
    
![](https://storage.crisp.chat/users/helpdesk/website/55f039e4634dfc00/18a0734e-5aeb-482f-8318-1a5730_12afzjq.png)

![](https://storage.crisp.chat/users/helpdesk/website/bde4a08792550800/d99252ec-44b9-4b26-9493-f12270_1woqb8g.png)

![](https://storage.crisp.chat/users/helpdesk/website/a639435067201000/6b2a497d-ac73-44dc-9458-7b78cb_1acever.png)

2. 您需要点击Install the tag yourself。  

![](https://storage.crisp.chat/users/helpdesk/website/38cf215ed145dc00/30fe33c8-0105-489c-b64a-0e640e_7ven8m.png)

3. 您就会获得Global sign tag 以及您的Purchase的原始码。  
Global sign tag 的原始码需要粘贴在Easystore Google Adword tracking APP里的 Website。但是在上一个设定您已经粘贴了，Website 原始码是统一的。
event snippet 的原始码需要粘贴在Easystore Google Adword tracking APP里的 Purchase event里
  

![](https://storage.crisp.chat/users/helpdesk/website/731782ced0454c00/0f5aa37a-459a-4855-8b69-439bb8_1byvh8d.png)

![](https://storage.crisp.chat/users/helpdesk/website/bceeea4644d33800/3392d9b1-d60f-4c85-a84f-3c0761_14cxhtz.png)

然后点击储存就完成了哦