Sell on Shopee
In this article:
- Introduction
- Enable and connect Shopee channel
- Shopee account settings
- Publish new products from EasyStore to Shopee
- Import Products from Shopee to EasyStore
- Check Shopee product publish status
- Update linked products from EasyStore to Shopee
- Relink product with Shopee
- Adjust Shopee selling price
- Fulfill Shopee orders in EasyStore
- Product Auto Bump
- Adding Watermark to Product Image
- Display Shopee Rating in Online Store
- Common Shopee Error
- Things You Should Know
1. Introduction
EasyStore Shopee channel lets you connect your store with Shopee to manage products, orders, and inventory more easily in one place, helping you sell smoothly through Shopee platform.
📌 Things to take note:
- Make sure you have signed up a seller account with Shopee. If you do not have a seller account with Shopee yet, may click here to sign up.
- Products update one way from EasyStore to Shopee only. Product changes on Shopee will not affect products in EasyStore.
- To update EasyStore stock quantity when orders received in Shopee, “Sync Shopee orders into EasyStore” setting at step 3.5 must be selected.
2. Enable and connect Shopee channel
2.1 Log in to your EasyStore’s Admin Panel > Channels > Shopee > select Shopee Malaysia > Enable.
2.2 Click Install button.
2.3 Log in to your Shopee Seller Centre.
2.4 Click Confirm Authorization button.
2.6 Select Authorization Period (recommend 365 days) > click Confirm Authorization button.
3. Shopee account settings
Inventory Location
3.1 Select the inventory location that will sell for orders coming from Shopee.
Products settings
3.2 Choose the product price you would like to sell on Shopee.
- Price in EasyStore - follow your product selling price in EasyStore
- Compare at price in EasyStore - refer step 2 in this guide to learn more about “Compare at price”
3.3 Select what happens on Shopee product when product is deleted in EasyStore.
- Do nothing - products in Shopee won’t be affected
- Set as inactive - products in Shopee will be unlisted
- Delete permanently - products in Shopee will be deleted permanently and cannot be recovered
3.4 Choose what product details you want to auto-update from EasyStore to Shopee.
- Overwrite Shopee listings on every change - system will update all product details to Shopee including stock quantity, name, price, product images etc.
- Keep existing Shopee listings - system will update stock quantity only to Shopee
Orders settings
3.5 Choose whether you want to sync Shoepee orders to EasyStore or not.
- Sync Shopee orders into EasyStore - your Shopee orders will be created in your EasyStore orders listing and further update EasyStore stock quantity
- Do not sync Shopee orders - your Shopee orders will not be created in your EasyStore orders listing and EasyStore stock quantity will not be updated
3.6 Determine how Shopee vouchers and coins treated in sales reports:
- As discount in EasyStore - calculated as discount on order subtotal
- As payment method in EasyStore - calculated as part of payment
As discount in EasyStore:
As payment method in EasyStore:
Logistics settings
3.7 Auto follow the shipping setting in your Shopee seller centre.
4. Publish new products from EasyStore to Shopee
4.1 If you’ve just added new products in EasyStore, you can easily publish them on Shopee. There are few sections where you can do so.
On the page after saving product
- After saving product, scroll to the bottom > click Publish next to Shopee.
On product details page
- Go to Products > click the product name to enter its details page > More Actions > Publish on Shopee.
On product listing page
- Go to Products > click the drop-down arrow on the far right of the product row > click Publish on Shopee.
💡 Tips: On this page, you can also perform bulk publish by selecting multiple products > More actions > Publish on Shopee.
4.2 Next, manage the product details required by Shopee on publish product page.
4.3 Select Category for the product and the details required by Shopee for this category will appear below.
Make sure to select the right category to avoid product banned by Shopee. Get to know more from Shopee Listing Guidelines.
4.4 Follow the instruction on the page to select/fill in the required fields and click Ready to Publish button at the bottom right.
4.5 Once all products are ready to publish, click Publish button at the top right to update all products details to Shopee.
4.6 A summary of product publish status. Click Back to Products to check the status for product publish status.
5. Import Products from Shopee to EasyStore
5.1 Go to EasyStore's Admin Panel> Channels > Shopee > click Import products.
5.2 Select whether you want to import all products from Shopee as new products in EasyStore or just import selected products.
5.3 Select the action for each product > click Start import.
- Match product - import this product from Shopee and link it with the selected existing product in EasyStore
- As new product - import this product from Shopee and create as a new product in EasyStore
- Skip - this product will not be imported from Shopee
6. Check Shopee product publish status
There are few sections where you can check product publish status:
On product details page
- Go to Products > click the product name to enter its details page > check under Channel Availability on the right side.
In Shopee channel > Products
- Go to EasyStore Shopee channel > Products under Status column.
Click the yellow Error label next to the product and you will see the details.
7. Update linked products from EasyStore to Shopee
If products already linked and changes made in EasyStore, here are how you can publish the updates to Shopee:
Changes on | Update method to Shopee | Note |
|---|---|---|
Stock quantity | Always auto publish | / |
Product name and images, prices, weight and dimension | Auto publish only if “Overwrite Shopee listings on every change” setting is selected at step 3.4 | The highest weight and dimensions among variants will be applied as the product’s weight and dimensions on Shopee. |
Description | Republish product and update the description on publish product page | Shopee description support limited HTML and unable to follow EasyStore description. |
Variant images | Republish product and reassign variant images on publish product page | On EasyStore, variant images are assigned on combinations of variants. But on Shopee, they are assigned on single variation. |
Variant names and structure | Always auto publish | / |
Update description on publish product page:
Reassign variant images on publish product page:
Auto publish
7.1 After saving product changes in EasyStore, system will process auto publish to Shopee.
Republish
7.2 There are few sections where you can republish product:
On product details page
- Go to Products > click the product name to enter its details page > click Sync again under Channel Availability on the right side.
In Shopee channel > Products
- Go to Channels > Shopee > Products > select the product(s) > Publish.
8. Relink product with Shopee
If a product was previously linked to the wrong Shopee product or linked using the wrong method, you may need to relink it.
8.1 Go to EasyStore Shopee channel > Products > tick the product you’d like to unlink > Delete.
8.2 Then, you can import the product from Shopee and match it with existing product in EasyStore. Refer step 5 above.
9. Adjust Shopee Selling Price in EasyStore
If you would like to have a different selling price in Shopee than in EasyStore, you can make the price adjustment in EasyStore.
9.1 In EasyStore Shopee channel > Products > click + 0.00 % for the product.
9.2 Select and fill in:
+or-- Adjustment amount
%orMYR
Click Confirm.
9.3 Price adjustment added and will take effect when publish product price to Shopee.
10. Fulfill Shopee Orders in EasyStore
10.1 If you have enabled Sync orders from Shopee MY in Part 2 (Step 4) above, when the synced products receive Shopee orders, these orders will be synced back to your store and automatically update product inventory.
10.2 You can fulfill this order in your EasyStore's admin panel as well. Click into order > Fulfill > Fulfill with Shopee.
10.3 Select DropOff or Pickup > Click DropOff or Confirm Pickup.
10.4 Once order is fulfilled successfully, you are recommended to go to your order > more actions > Print Shopee waybill.
**📌Note: **
- The supported AWB paper size option contains A6, A5, and A4.
- You are able to filter the orders with the shipping option (For Shopee Malaysia, Shopee Singapore & Shopee Taiwan only).
11. Product Auto Bump
The "Bump" function allows you to improve your product's search ranking temporarily to increase the number of views and potential sales.
- Can bump up to 5 (max) products every 4 hours.
- Will auto bump product again after 4 hours.
For more information about Bumping your products on search, click here .
12. Adding Watermark to Product Image
You are able to add/remove watermark to/from the selected products.
If added, the outcome will look like this in Shopee product page:
Step 1 : To do so, in your Shopee Malaysia settings, under Product > click on More > and select Product Watermark
Step 2 : You will then reach to the Product Watermark setting page.
This is the page where you can view your added watermarks / add a new product watermark.
To add, click on the top right Add Product Watermark
**Step 3 : **
- Insert the title of this Product Watermark image (only for your own preference)
- Select/upload the watermark image.
- Save.
**Step 4 : **Once uploaded the watermark image, may go back to the Product section where you can see the list of your products.
To apply the watermark on the product images, "tick" the selected products > click "Apply Watermark".
To remove the watermark on the product images , "tick" the selected products > click "Remove Watermark".
Step 5 : If chose to Apply Watermark, a pop up section will appear for you to select the watermark images > click Apply.
Step 6 : Once clicked Apply, there will be a notice on top to notify that the image is in process of being applied to your product image(s) on Shopee product page. Thus, you can also spot the product status as Inqueue .
**Step 7 : **Once the process is done, this is how the outcome looks like :
**📌Important Notes : **
- Able to create max 10 watermarks only.
- Currently only .png format is accepted for watermark image.
- Make sure that the watermark background color is either transparent or white; or else the product image may get override.
- Currently the watermark will only apply to the first image of the product.
- Currently not able to adjust coordinate. Thus, if wish to push your business logo (for example) to the corner of the image, then may need to upload a watermark which the logo is already at the corner. For example like this :
13. Display Shopee rating in Online store
**Step 1 : **In your Shopee Malaysia settings, under Product > click on More > and select Product Rating
Step 2 : Enable the Display Shopee Malaysia product ratings on online store option
If enabled, the outcome will look like this on the Online store product page:
**📌Important Notes : **
- Once enabled, this product rating is applied to all products that had been synced to Shopee. (This means there is no setting to choose which product wants to show the comment and which product doesn't want to show the comment)
- Currently, all comments from Shopee will be shown, there is no setting to hide the specific comments.
- Images and videos are not supported.
14. Common Shopee Error
The common errors are divided into three sections:
Store
- Your access to shop has expired
This error indicates that your access to the Shopee shop has expired. Please reauthorize your account from the Shopee channel on the EasyStore Settings page.
- Shop is under vacation mode
This error occurs when your shop is in vacation mode. Please go to Shopee Seller Center and disable vacation mode.
- Invalid shop ID or Invalid account status
This error indicates that your Shopee shop may be frozen. Please contact Shopee customer service or your account manager for assistance.
Products
- Invalid Category ID
This error occurs when the selected category may be outdated. Please inform EasyStore about this.
- Item-logisitics channel (ID: 20010) not in shop logistic list
This error occurs because the merchant has disabled the logistics channel on Shopee. Please re-enable the logistics channel on Shopee and resync the product.
- Item-spex error: Item count reaches shop limit
This error occurs when the product count limit for your Shopee shop is reached. Please check the total number of products in Shopee and confirm whether you can create new products.
- Volumetric weight should be between 0.01 and 30.0
This error occurs when product dimensions are missing. Please ensure the product’s width, length, and height are filled in and then resync.
- Item-Length/Width/Height is mandatory for current category
Make sure the product dimension (length , width, height) must more than 1cm at EasyStore product detail page.
- Can't update item price when item is under promotion
This error occurs because the product is under promotion in Shopee, and price updates are not allowed during promotions.
You can update other fields like inventory or title, but for price updates, please wait until the promotion ends. Refer to this link to see which product information can be edited during a promotion.
- Item-spex error: Model price min/max ratio too high
This error occurs when the price gap between variants is too large (max/min ratio exceeds 7). Please adjust the price ratio between the variants and try syncing again.
- Image download failed
The issue could be related to image size. Shopee requires images to be at least 500x500 pixels and under 2MB. Ensure your images meet these requirements and try resyncing. If the issue persists, it could be a temporary Shopee server issue—try again later.
- Product name cannot be less than 20 & more than 120 characters
Shopee requires product names to be between 20 and 120 characters. Please update the product name in EasyStore to meet this requirement before re-syncing.
- Product description must be between 20 to 3000 characters
Shopee requires product descriptions to be between 20 and 3000 characters. Please update the product description to meet this requirement in EasyStore before re-syncing.
- Cannot have more than 2 variant types
Shopee only supports up to 2 variant types per product. Please update the product in EasyStore to reduce the variant types.
- Cannot have more than 20 variant options
Shopee only supports up to 20 variant options per product. Please update the product in EasyStore to reduce the number of variant options.
- Cannot have more than 50 variants
Shopee supports a maximum of 50 variants per product. Please reduce the number of variants in EasyStore and try re-syncing.
- Variant type name cannot exceed 14 characters
Shopee requires variant type names (e.g., Size, Color) to be 14 characters or less. Please update the variant type name in EasyStore before re-syncing.
- Variant option name cannot exceed 20 characters
Shopee requires variant option names (e.g., Red, Large, Small) to be 20 characters or less. Please update the variant option name in EasyStore before resyncing.
- Weight must be between 0.01 to 1000000 kg
Shopee requires the product weight to be between 0.01 and 1000000 kg. Please update the product weight in EasyStore and resync.
- Stock should be greater than 0
Shopee requires product or variant quantity to be 0 or greater but cannot be negative. Please update the product stock in EasyStore before re-syncing.
- Must contain all mandatory attributes
This error occurs when mandatory fields are missing while syncing products to Shopee. Please ensure all required fields are filled out before attempting to resync.
- Product image number is out of range (3-9)
Shopee requires products to have a minimum of 3 images and a maximum of 9. Ensure the product has the correct number of images before re-syncing.
- This item is not allowed to edit
This error indicates that the item is not editable in Shopee. Please confirm whether the item is still available in Shopee. If it has been deleted, you can remove it in EasyStore’s Shopee channel.
- Can't edit deleted items
This error occurs when attempting to edit items that no longer exist in Shopee. Please delete the item in EasyStore’s Shopee channel.
Orders
- Order Status – TO_CONFIRM_RECEIVE
This error occurs because the order item variant data does not match EasyStore variants. Please ensure that the latest data in EasyStore is synced with Shopee.
15. Things that you should know
1. Filter and multiple order search
Filter for Shopee order based on order's sync status was added. You can filter it by All, Active, InQueue, and Error.
Besides, you can search for multiple order by adding a comma ( , )
2. Shopee order details
You can check for the buyer payment method and income details for Shopee orders under channels > Shopee Malaysia > Orders > Search Shopee order number > Shopee order number
- Buyer payment method:
- Income details:
Updated on: 10/07/2026
Thank you!