Applicable to : Standard, Business, Essential, Growth, Success, Success Plus, Success Prime

In this article :

1. Introduction
2. Recover abandoned carts
3. Reach the right customers with Broadcast
4. Show shoppers what to buy next
5. See which product makes you money
6. Turn buyers into members

1. Introduction

Your own store is where you keep both your margin and your customer relationship. These five quick wins help your store work harder, recovering sales you would otherwise lose, bringing customers back, and growing each order. Most take only a few minutes to switch on.

This guide gives you a short overview of each one, then links you to the full step-by-step guide so you can set it up.

📌 Remark :

• Availability depends on your plan. Each section notes where the feature is available and links to its full guide.
• You can set these up in any order. Start with whichever matters most to your store right now.

2. Recover abandoned carts

👉 Full guide : Recover abandoned checkout

Some shoppers add items to their cart, then leave before paying. Automated cart recovery emails them a reminder so you win back sales you would otherwise lose automatically.

How it works :
Step 1 : Go to EasyStore Admin Panel > Settings > Checkout.
Step 2 : Scroll to Automated cart recovery and set it to Enabled, then Save.
Step 3 : The reminder is sent automatically 24 hours after a shopper starts checkout but does not complete it.

💡 Tips : Add a discount voucher to the reminder email to give hesitant shoppers a reason to complete their order.

3. Reach the right customers with Broadcast

👉 Full guide : Messages Broadcast

Send one message to a chosen group of customers : a promotion, a restock, or an announcement across WhatsApp, email, SMS, and messaging apps at once. Targeted, not a blast to everyone.

How it works :
Step 1 : Go to Customers and filter to a group (for example, customers who bought in the last 90 days) or choose your customer group later.
Step 2 : Select the customers and click Broadcast.
Step 3 : Write your message (up to 150 characters), personalise it with the customer's first name, then send.

4. Show shoppers what to buy next

👉 Full guide : Show recommended products

Product recommendations show shoppers related items while they browse, lifting your average order value with no extra ad spend.

How it works :
Step 1 : Go to Products > Product Setting.
Step 2 : Add a section name (for example, "You may also like").
Step 3 : Choose your optimization goal : Conversion optimized or Related optimized then Save.

5. See which product makes you money

👉 Full guide : Understanding Sales Reports

Your sales reports break revenue down so you know your real winners instead of guessing.

How it works :
Step 1 : Go to Reports.
Step 2 : Use the filters: Sales By Location, Sales By Channel, Sales By Teammate, and Date range to focus the view.
Step 3 : Open View more on a report to see the full breakdown, and use Export reports to download it.

💡 Tips : Sort by revenue to find your top earner, then double down on it and restock it first.

6. Turn buyers into members

👉 Full guide : Membership System

A membership programme rewards your customers for coming back: points, tiers, and member-only pricing. It is what turns a one-time buyer into a regular.

How it works :
Step 1 : Go to Customers > Points and Membership and click Enable point setting to start your point system. Name your points and set how long they last (3, 6, or 12 months).
Step 2 : In the same area, click Add membership tier (for example Silver, Gold, Platinum) and set the spending needed to reach each tier. Customers auto-upgrade once they qualify.

💡 Tips : Set up your point system first then membership tiers build on top of it.

🚀 Need help with the setup above? Contact your account manager for assistance below:

Updated on: 11/08/2026