In this article:

1. Introduction
2. Connect Messaging Channels
3. At Which Channel Will Customers Receive My Message?
4. How to Send a Broadcast?
5. Generate message variations with AI ✨
6. Check Broadcast Status and History
7. Characters Limit

1. Introduction

EasyStore Broadcast Center helps you send targeted messages through channels like WhatsApp, Messenger, and Shopping App — not just email. Perfect for announcing new product launches, sharing seasonal promotions, or inviting customers to special events, so you can engage the right audience at the right time.

2. Connect Messaging Channels

To allow customers receive messages at the respective channel, you need to connect the messaging channels first, follow this guide.

Here are the latest messaging channels supported:

• Shopping App (mobile push notification)
• WhatsApp
• Messenger
• LINE
• SMS
• Email

3. At Which Channel Will Customers Receive My Message?

📌 Note:

• Only channels that connected in step 2 above can be ticked and used to send message.
• A channel is available only if the customer's channel account is found (e.g. signed up using LINE or Facebook account, mobile number is on WhatsApp etc.)

Customers will receive your broadcast message on Shopping App (mobile push notification) AND the FIRST ticked and available channel in the following sequence:

LINE > Messenger > WhatsApp > SMS > Email

4. How to Send a Broadcast

Broadcast with CTA & image

4.1 Go to Messages > Broadcast center > Broadcast messages.

4.2 Select your recipients and tick the channels you want to use.

4.3 Choose when to send the message.

4.4 Scroll down to fill in your message details (custom text or WhatsApp template, CTA link, header image) and preview.

4.5 Scroll to the top and click Broadcast now.

Send Text-Only Instant Broadcast

For a quick text message:

4.6 Go to Customers listing, use search or filter to find your customers.

4.7 Tick the customers and then click Broadcast.

4.8 Fill in your message and click Broadcast [#] customers.

Example of Shopping App push notification:

Example of SMS:

5. Generate message variations with AI ✨

You can now let AI generate 4 message variations, each with a different marketing angle to help you engage customers more effectively.

• Urgency – encourage immediate action
• Value – highlight benefits and value proposition
• Gifting – position products as thoughtful gifts
• Exclusivity – create a sense of exclusiveness

0.1 ~ 1 tokens will be consumed for each AI generated message depending on the actual content generated. More info about tokens here.

5.1 Click the AI icon.

5.2 Enter your original message and click Generate.

5.3 Choose the variation suitable for your marketing angle and click Use.

5.4 The chosen variation is applied to your broadcast message. You can review the message and edit as needed before sending.

6. Check Broadcast Status and History

6.1 View your broadcast history at Messages > Broadcast center.

6.2 Click into any message to check its broadcast status.

6.3 For successfully sent messages, you can see the channel and status for each customer.

7. Characters Limit

Updated on: 25/08/2026