Articles on: Email Marketing and Customer Service

Messages Broadcast



In this article:


  1. Introduction
  2. Connect Messaging Channels
  3. At Which Channel Will Customers Receive My Message?
  4. How to Send a Broadcast?
  5. Check Broadcast Status and History


1. Introduction


EasyStore Broadcast Center helps you send targeted messages through channels like WhatsApp, Messenger, and Shopping App — not just email. Perfect for announcing new product launches, sharing seasonal promotions, or inviting customers to special events, so you can engage the right audience at the right time.


2. Connect Messaging Channels


To allow customers receive messages at the respective channel, you need to connect the messaging channels first, follow this guide.


Here are the latest messaging channels supported:


  • Shopping App (mobile push notification)
  • WhatsApp
  • Messenger
  • LINE
  • SMS
  • Email


No setup needed for SMS and email channel.


3. At Which Channel Will Customers Receive My Message?


📌 Note:


  • Only channels that connected in step 2 above can be ticked and used to send message.
  • A channel is available only if the customer's channel account is found (e.g. signed up using LINE or Facebook account, mobile number is on WhatsApp etc.)


Customers will receive your broadcast message on Shopping App (mobile push notification) AND the FIRST ticked and available channel in the following sequence:


LINE > Messenger > WhatsApp > SMS > Email



📌 Tokens is used to send broadcast messages. Check the rates here.


4. How to Send a Broadcast


Broadcast with CTA & image


4.1 Go to Messages > Broadcast center > Broadcast messages.



4.2 Select your recipients and tick the channels you want to use.


💡 Tip: The system will choose only one additional ticked channel (see priority above). Note that CTA links are not allowed in SMS in Malaysia.



4.3 Scroll down to fill in your message details (custom text or WhatsApp template, CTA link, header image) and preview.



4.4 Scroll to the top and click Broadcast now.



Send Text-Only Instant Broadcast


For a quick text message:


4.5 Go to Customers listing, use search or filter to find your customers.



4.6 Tick the customers and then click Broadcast.



4.7 Fill in your message and click Broadcast [#] customers.



Example of Shopping App push notification:



Example of SMS:



6. Check Broadcast Status and History


6.1 View your broadcast history at Messages > Broadcast center.



6.2 Click into any message to check its broadcast status.



6.3 For successfully sent messages, you can see the channel and status for each customer.







Updated on: 17/04/2026

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