Articles on: Email Marketing and Customer Service

Messages Broadcast


In this article:

  1. About Messages Broadcast
  2. How to send out broadcast message?
  3. How Tokens calculated?


1. About Messages Broadcast:


  • Merchants could select customers to send out broadcast message from Admin Panel > Customers.
  • Personalized broadcast message content
  • For now, the supported channels for broadcast would be Shopping App, Email, SMS, Facebook Messenger, LINE & WhatsApp Business
  • This feature is included in EasyStore ** Business, Essential , Growth and Success plan


New Addition: WhatsApp Business API Integration


  • Merchants can seamlessly connect their WhatsApp number to EasyStore through Facebook authorization
  • Sending and receiving messages directly in the EasyStore inbox
  • Send broadcast message using WhatsApp business templates
  • For detailed guidances, can refer to WhatsApp Inbox Management (Messages Inbox)


2. How to send out broadcast message?



Step 1 : Go to EasyStore Admin Panel > Customers > Select customers > Click Broadcast


Make sure you have enabled your Whatsapp Business, Telegram, LINE or Facebook Messenger from EasyStore admin panel before sending out the broadcast message.



Step 2 : Once you have clicked Broadcast, it will direct you to broadcast message content editor > Click the 3 dots on the top right, you may select:


  • Customer's first name (optional)
  • Customer's last name (optional)
  • Store Link (optional)


Broadcast message content supporting up to 150 characters


Step 3 : Click Broadcast X customers and the broadcast message will be sent to your selected customers


Prioritise message delivery: Our system will now automatically select the most suitable channel broadcasting to your customers based on priority, maximizing the precision and reach of your messages.


Make sure you have enabled your Whatsapp Business, Telegram, LINE or Facebook Messenger from EasyStore admin panel before sending out the broadcast message.


Shopping App Push Notifications



SMS Messsage


3. How Tokens calculated?


  • EasyStore Token will be consumed to broadcast message.
  • Tokens needed per customer per message depends on the channel sent (refer table below).
  • We will provide free Tokens for broadcast & the Tokens will be refreshed monthly.


Monthly Refresh Tokens


Business Plan

Essential Plan

Growth Plan

Success Plan

6,250 tokens

6,250 tokens

12,500 tokens

25,000 tokens


  • If your EasyStore broadcast token has finished or insufficient, you may contact us at support@easystore.co for top up.


The additional topped-up tokens will not expire and will be carried forward if you do not utilize all of the topped-up token within that particular month.


You can access and manage your EasyStore Token from EasyStore Admin Panel, kindly click on Settings > Manage Billing



Updated on: 11/07/2025

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