Articles on: Email Marketing and Customer Service

Send newsletter using SendGrid

SendGrid developed an industry-disrupting, cloud-based email service to solve the challenges of reliably delivering emails on behalf of growing companies



In this article :
  1. Installing the App
  2. Create an account on SendGrid
  3. Create New Contact List on SendGrid
  4. Setting up Sender Management
  5. Creating Newsletter


📌 Important Note :


Before you begin, we would highly suggest you to have one email hosting for example like yourname@yourbusinessname.com (also known as professional email). If you do not own any email hosting yet, kindly register one through 3rd party email hosting provider such as ZOHO Mail


Next, you can point the MX Record (provided by your email hosting provider) to your domain DNS Record. Here would be a few example for ZOHO Mail :


1. Installing the App


Step 1 : EasyStore Admin > Apps > More apps > Search SendGrid > Install this app 



Step 2 : Paste the API Key > Confirm API Key



2. Create an account on SendGrid


Step 1 : Click on the link and sign up for an account on SendGrid's website





Step 2 : Go to SendGrid Dashboard > Settings to get your SendGrid API code. Paste the API code into your SendGrid app on your EasyStore







Step 3 : Import your customer list over to SendGrid by clicking save (you can leave the SendGrid list empty for now) and it will automatically import all of your customer's contact to SendGrid.




3: Create New Contact List on SendGrid


Step 1 : Go to SendGrid Control Panel > Marketing Campaigns > Contacts > Add List or Segment


You should be able to view All Contacts which was created earlier. You can create different list to group your customers into categories.




4. Setting up Sender Management


Step 1 : Go to SendGrid Control Panel > Marketing > Senders > Create New Sender



Step 2 : Fill in your details so that your newsletter can be sent out with a valid email account.




5. Creating Newsletter


Step 1 : Go to SendGrid Control Panel > Marketing > Campaigns > Create Campaign



Step 2 : Select a template that fits your newsletter



Step 3 : Fill in the details accordingly. Once done, click on send campaign and your newsletter will be sent out to your selected recipients


Updated on: 20/11/2023

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