Articles on: Customers, Membership and Promotions

Create members day sale

In this article:

Create member only discounts
How members can get the discounts

1. Introduction

A better way to boost sales during festive season is to acquire customers early and get customers to repeat purchase with a members only sale. A members day sale is an event that offers exclusive discounts to members and not the public. It can be a great way to increase sales and build loyalty among customers.

It can also be used as a value to convert visitors to customers and encourage them to purchase more to become a member. Thus, helping you to drive more sales.

2. Create discounts for members only

📌 Note:
Before you can create discounts for members only, you will first need to enable the Points & Membership feature and create membership tiers. Refer to this guide on Membership System (Loyalty Program)

Step 1 : Go to EasyStore’s admin panel > Promotions > Add discount

Step 2 : Choose discounts from templates or create your own

You can select any offer suitable but in this guide we will go with % OFF with min purchase as an example.

In this case, members will get a certain percentage discounted from the total order amount (before shipping)

Refer to this article for more info on Discount Setting

Step 3 : Name your promotion

This is for easy reference and also for customers to see what this discount is for.

Step 4 : Set purchase requirement and discount value

In this case, members will get 20% OFF on order subtotal with a min of at least 1 item purchased.

Step 5 : Set the discount method

Since this is a members day sale, it's best to set the discount method to Automatic discount. Customers in a membership tier will automatically get the discount when checking out their order, without having to input any discount code.

Step 6 : Set discount condition to only apply for selected membership tier(s)

Select all membership tiers if discount settings applies for all membership tiers or to create different discount amount for different tiers, you will need to create separate discounts.

Step 7 : Set the time period for the members day sale event

Select the starting and end date for the discount by clicking in the date box. Make sure to untick the "No expiry date" option to be able to select an end date for the discount.

Discounts will only be applied within the set time and dates.

Step 8 : Check discount summary and save

3. How members can get the discounts

Since the discount is set to "Automatic discount", members only need to log in to your store when making a purchase. Then their order will automatically include the set discount when checking out.

And because the discount is set to be only applicable for selected membership tier(s), customers will only see the discount if they are in the selected membership tier.

Updated on: 28/09/2023

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