Applicable to : Standard, Business, Essential, Growth, Success, Success Plus, Success Prime

In this article :

1. Introduction
2. Connect with Instagram Live
3. Create and run an Instagram Live

1. Introduction

Instagram Live selling lets merchants turn viewer engagement during a live broadcast into actual orders, without asking customers to leave Instagram to browse a separate catalog. When a viewer comments a product code and quantity during the live session, EasyStore captures that intent immediately, tags it to the right product, and sends the customer a message in their Instagram DM that redirects them to complete checkout on the Online Store. This shortens the gap between a viewer feeling interested and actually placing an order, since interest is converted into an actionable request the moment it happens, and product tagging, order tracking, and inventory stay organized in EasyStore even though the broadcast itself streams from the Instagram app. This guide walks through connecting your Instagram account to EasyStore and running a live selling session from start to finish, covering the Live Control Room, product tagging, and order handling.

2. Connect with Instagram Live

Step 1 : Go to EasyStore Admin Panel > Channels > Instagram Live > Click Enable

Step 2 : You will be prompted to connect your Facebook account

Step 3 : Follow all the steps to connect, and once connected, you will be able to see this page and click Done

Step 4 : From Channels, go to Instagram Live > Click Connect to Instagram Live

3. Create and run an Instagram Live

Step 1 : In EasyStore Admin Panel > Go to Channels > Instagram Live > Click "Create Live Control Room"

Step 2 : Insert the "Title" and "Description" of your Live Control Room (for your own reference) > click "Create"

💡 Tips : Once you click "Create", this is what you will see next. You need to do this action in your Instagram app.

Step 3 : Next, choose the product(s) you want to feature in the Instagram Live session you're setting up > click Add

Step 4 : Tick the selected product(s), and click "Confirm".

💡 Tips :

• After clicking "Confirm", the added product(s) will appear in the middle of the screen in the Live Control Room. These are the product(s) that will be on sale during your Instagram Live.
• Don't worry if you missed adding a product. You can always click the "Add" button at the top right to include more product(s) even while your Instagram Live is ongoing.

💡 Tips : Hover your mouse or tap on the added product, and you will see 2 icons.

1. Edit : Click the "Edit" icon to make changes to :

• The auto-generated Product Code (optional)
• Product Inventory

  
  

  
  
  

2. Remove : Click "Remove" to cancel the product(s) from being on sale in the current Instagram Live you are creating or running.

   
   

   
   

Step 5 : Next, click "Connect to Instagram Live"

Step 6 : Start Instagram Live from your Instagram app

Step 7 : Return to your Admin Panel and click Connect

Step 8 : You will be redirected to this page; from there, proceed by clicking Connect

Step 9 : Next, you will be directed to this page, and you're all set to start selling!

Step 10 : Customers interested in purchasing your product(s) simply need to follow the instructions and comment "code + quantity" to place their order.

Example :

Step 11 : After commenting, an automated message will be sent to the customer's Instagram DM based on the product code(s) + quantity they provided.

Example :

Updated on: 24/07/2026