Articles on: Google Ads, Analytic, and SEO

Google Adwords Tracking

Google Adwords is a free tool to track your Advertisement performance based on how your customer interact after clicking into an Ads. It involved activities like purchase products, subscribe newsletter, contacted phone number or downloaded your App.

In this article:
  1. Set up Google Adwords Tracking App
  2. Add Script for Website and Add to cart
  3. Add Script for Purchase complete



1. Set up Google Adwords Tracking App


📌 Important : You will need to have an Google Ads account to use this service


Step 1: Log in to EasyStore's admin panel > Apps > Add integration > Download Google Adwords Tracking App. You will found a column to fill in scripts





All the above scripts will need to obtain from Google Ads account.

Step 2: Proceed to your Google Ads admin panel:



Step 3: Click into Tools > Conversions



Step 4: Click Add a new conversions > Website > Fill in your domain name






2. Add Script for Website and Add to cart


Step 1: You will need to fill in below column > Then click save and submit. You can fill in based on your needs.


📌 Important : Goal and action optimisation need to choose Add to basket.



Step 2: You can click on Install the tag yourself



Step 3: You will obtain global sign tag and your add to basket script.

Global sign tag script will need paste inside Easystore > Google Adword Tracking App > Website column.




Step 4: Event snippet script will need to paste inside Easystore > Apps > Google Adword Tracking App > Add to cart. (Need to choose Click then copy the script)







3. Add Script for Purchase complete


Step 1: Click Add a new conversions > Choose website

You can fill in based on your needs


📌 Important : Goal and action optimization will need to choose Purchase.





Step 2: You will need to click Install the tag yourself



Step 3: You will obtain Global sign tag and also your Purchase script.

Global sign tag script will need to paste inside Easystore > Apps > Google Adword Tracking > Website. But if you already paste the code in the previous steps, then Website script will be the same.


Step 4: Event snippet script will need to paste inside Easystore > Apps > Google Adword Tracking > Purchase Complete (Need to choose Page load then copy the script）




💡 Tips : We suggest Value, Currency, Transaction_id can use this script:


value = " {{order.total_amount_include_transaction}}"


currency = " {{order.currency.code}}"


transaction_id = "{{order.number}}"




Step 5: Click save and done.

Updated on: 19/11/2023

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