In this article:

1. Introduction
2. View JSON-LD for products
3. [JSON-LD for other pages

](#1-3-json-ld-for-other-pages)

1. Introduction

What is JSON-LD?

JSON-LD (JavaScript Object Notation for Linked Data) helps search engines and AI search tools understand the information on your product page (price, stock, ratings, etc.) in a structured way.

Example of JSON-LD:

{
  "@context": "https://schema.org/",
  "@type": "Product",
  "name": "Classic Leather Sneakers",
  "description": "Premium hand-stitched leather sneakers built for everyday comfort.",
  "category": "Footwear",
  "offers": {
    "@type": "Offer",
    "priceCurrency": "MYR",
    "price": "189.00",
    "availability": "https://schema.org/InStock"
  }
}

Why it matters (especially for AI Search)?

Search is shifting towards AI (e.g. Google AI results, chat-based search). These systems rely heavily on structured data to confidently pick and display product info. With JSON-LD on product pages:

• Higher chance to appear in rich results (Google)
• Better visibility in AI-generated answers / recommendations
• More accurate product info shown to customers

2. View JSON-LD for products

EasyStore automatically generates JSON-LD for your product pages using the details you have added.

JSON-LD can be found in your product editing page > AI search tab > click View generated data.

📌 Note: JSON-LD is only for machines not visible to customers.

3. JSON-LD for other pages

• Articles → BlogPosting (headline, images, published/modified dates, author, tags)
• Blog listing → Blog + its posts
• Pages → WebPage
• Collections → CollectionPage + ItemList of products
• Every page → WebSite + Organization — this is what makes a store eligible for the Google sitelinks search box and the brand knowledge panel

Example for collection page:

Updated on: 24/08/2026