Product Channel Availability
In this article:
- Introduction
- Where products are published when created
- Set channels availability for single product
- Publish or unpublish products in bulk
- About product visibility
- FAQ
1. Introduction
Learn how to publish, schedule, or unpublish products on different sales channels to control where and when customers can see and purchase your products. This gives you the flexibility to support different sales strategies, such as channel-exclusive products, across channels like POS, Online Store, Shopping App, and marketplaces.
2. Where products are published when created
Refer table to know which channels will products be auto published on upon creation using different methods.
Auto publish on: ➡️ | Online channels | POS locations |
|---|---|---|
Create single product 📦 | Yes (except marketplace channels) | Yes |
Upload products using Excel/CSV file 📤 | Yes (except marketplace channels) | No |
Import products from marketplaces (TikTok, Shopee, Lazada etc.) 📥 | Yes | No |
3. Set channels availability for single product
Master visibility
3.1 All channels follow master visibility unless individually set for the channel.
3.2 After setting master visibility, you can further set channels availability.
Take note that channels availability are bound by master visibility. Meaning, channels can only be published when master is published.
Master ➡️ / Channel ⬇️ | Publish | Schedule | Unpublish |
|---|---|---|---|
Publish | ✅ | ❌ | ❌ |
Schedule | ✅ | ✅ channel must be the same or later than master schedule date & time. | ❌ |
Unpublish | ✅ | ✅ | ✅ |
Explanation | When master is Publish, channels can be any status. | When master is Schedule, channel can’t be published but must be Schedule or Unpublish. | When master is Unpulish, all channels will be unpublished and can’t be published or scheduled. |
Channels availability — multiple channels
3.3 In product details page, click the pencil icon beside Online Channels / Point of Sale > tick / untick the channel you’d like to publish / unpublish the product > click the pencil icon one more time.
3.4 Some possible questions about the channels checkbox list:
- Why marketplace channels like TikTok, Shopee, Lazada etc. are not in the checkbox list?
For marketplaces, you can only publish product by single channel using the 3-dot button method (refer next step 3.4 below). You will be redirected to a separate publish product page to fill in the additional product details required by the marketplace.
- Why some channels like Facebook and Google Shopping can't publish / unpublish on their own but follow Online Store?
Because they use Online Store checkout. Refer step 5.2 below.
Channels availability — single channel
3.5 Click the 3-dot menu beside the channel and select the actions. The available action buttons depend on the channel and current master & channel status.
3.6 You can unlist for Online Store and Shopping App channels so that products can’t be found but can checkout using special links. Refer this guide about unlisting products.
3.7 Only channels below can be scheduled separately, you will see a calendar icon beside it if the channels are scheduled.
- Online Store
- Shopping App
- POS
- Wholesale Portal
4. Publish or unpublish products in bulk
For all enabled channels
4.1 In product listing page > tick the products you’d like to publish / unpublish > click Publish / Unpublish button > Confirm.
For selected channels
4.2 In product listing page > tick the products you’d like to manage channels visibility > click Sales channels button > Online channels / Point of sale > tick / untick the channels / locations you’d like to publish / unpublish the selected products > Confirm.
5. About product visibility
Channels independent of Online Store
5.1 The following channels use independent checkout link, so their product visibility is based on channel availability and do not depend on Online Store.
Channels | Where customers see published products and checkout? | What you see at backend if products unpublished? |
|---|---|---|
POS | [Not shown to customers] | Unpublished products will not appear when you log in to the POS location. |
WhatsApp Order Form, Facebook & Instagram Live | WhatsApp Order Form, Facebook & Instagram Live | In order form and live control room setup page, unpublished products show “Not published in this channel” and can't be selected. |
Instagram Bio Shop | [Refer product status only] | |
Marketplaces (TikTok, Shopee, Lazada etc.) | Marketplaces | In your marketplace seller center, unpublished products will be set as inactive. |
Channels dependent on Online Store
5.2 The following channels use Online Store checkout. To avoid customers viewing the products but unable to checkout, these channels can't publish / unpublish on their own but follow Online Store availability.
Channels | Where customers see published products and checkout? | What you see at backend if products unpublished? |
|---|---|---|
Facebook Comment-to-Order | Facebook post → link to Online Store checkout page | In campaign setup page, unpublished products show “Not published in this channel” and can't be selected. |
Facebook Product Post | Facebook post → link to Online Store product page | [Refer product status only] |
Facebook Catalog, Google & YouTube Shopping | Facebook, Google & YouTube services → link to Online Store product page | Unpublished products won’t show in your Facebook Catalog and Google Merchant Center. |
Online Store, Affiliate & Referral Program | Online Store product page | [Refer product status only] |
Channels partially dependent on Online Store
5.3 Shopping App channel is partially dependent on Online Store availability, because:
- It uses Online Store checkout,
- However product visibility is still based on channel availability.
5.4 Overview of checkout methods by channel and what happens when a product is added to cart but the channel or Online Store is unpublished.
Channels | Checkout method | Items added to cart but channel unpublished | Items added to cart but Online Store unpublished |
|---|---|---|---|
POS, WhatsApp Order Form, Facebook & Instagram Live, Instagram | Independent checkout link | Can checkout. Note: Facebook live will follow back Online Store price. | Can checkout |
Marketplaces (TikTok, Shopee, Lazada etc.) | Marketplace checkout | Depends on marketplace | Can checkout |
Online Store (also, Facebook, Google & YouTube Shopping, Affiliate & Referral Program) | Online Store checkout | Not applicable, channels can't publish / unpublish on their own. | Can’t checkout, item becomes unavailable in cart. |
Shopping App | In-app checkout (but dependent on Online Store) | Can checkout | Can’t checkout, item becomes unavailable in cart. |
6. FAQ
6.1 I have published products but they are still not showing on website.
It might be due to products not published on Online Store channel. Refer step 3 or 4 above to publish them.
6.2 How to change channel from Schedule to Publish immediately?
Make sure master visibility is Publish. Then, click on 3-dot > Edit schedule > click the dustbin icon to delete the schedule calendar.
6.3 How to change channel from Unpublish to Schedule?
Click on 3-dot > Publish the channel first, after that you’ll be able to schedule for the channel.
Updated on: 07/06/2026
Thank you!