Sell on Facebook
In this article:
Connecting with Facebook
Request Facebook to update your products
Change Facebook page or pixel
Reset page and choose pixel
How to verify my domain with Facebook?
Add EasyStore product to Facebook Catalogue
Tools: Page shop
Tools: Product promoter
Tools: Tracking pixel
Tools: Facebook Product Catalogue
Tools: Order Attachment
Tools: Comment Shopping (New)
1. Connecting with Facebook
Step 1 : Go to Admin Panel > Channel > Facebook > Enable Facebook
Step 2 : After that, login to your Facebook account > click login
Step 3 : Click continue
Step 4 : Connect EasyStore to Facebook > Click Continue
Step 5 : Create your Business Manager > Insert your business name > Click continue
Step 6 : Next is create your Business Name
Step 7 : Then, select your business manager > click continue
Step 8 : Next is confirm settings and click continue
📌Note : For error occurs on this page, you may refer to Facebook Business Help Center or send in your issue through Facebook Business Support Messenger
Step 9 : Learn what EasyStore allowed to do then click continue
Step 10 : Lastly, you're all set then click done
So, at your Admin Panel > Channel > Facebook it will look like this. You have successfully connect with Facebook.
You may continue with Connecting with Facebook ( Part 2: Features ) to know what you can do with this integration
2. Request Facebook to update your products
By default, products in your store will be updated to Facebook everyday at scheduled time. To request Facebook to update your products immediately, you may:
Step 1 : Go to your Facebook Catalogue Manager, go to Catalogue > Data Sources
Step 2 : Once you have clicked into your Facebook product Catalogue > Go to Settings
Step 3 : Scroll down until you see Request Update Now button here and you may click it to request update again.
Extra GIF reference:
3. Change Facebook page or pixel
To change your Facebook page or pixel, you may click on Reset Page button and reset all connections.
4. Reset page and choose pixel
📌 Notes: Please make sure you have created a Facebook Business Manager account. If you do not have an account yet, click here to register or login with your Facebook account.
Step 1 : Once you have logged in, click on the 3 lines on top and select Business Settings.
Step 2 : Click Ad Account. Check and select the correct ad account for your EasyStore account.
Step 3 : Click 'Data Sources' below > Pixels > Select pixel (May create pixel if you do not have one)
5. How to verify my domain with Facebook?
You may go to your Facebook Business Settings > Brand Safety > Domains there and you should be able to see the Verify your domain page. We would suggest using these 2 methods to verify your domain in EasyStore:
DNS verification)
Meta-tag verification
DNS Verification (This is applicable to those who own a custom domain)
This method works by adding a DNS TXT record to your domain host to proves that you own the domain.
Step 1 : You can add it at Channels > Online Store > Domains > Click Edit on Registered domain.
Step 2 : Scroll down to the bottom and click + Add DNS record.
Step 3 : Fill in as follow > Save.
Name: leave blank
Kind: select TXT
Record Data: paste the TXT record you copied earlier
Meta-tag Verification (For those who do not own a custom domain, you can use this method)
Copy the meta-tag that is given, then login to EasyStore admin panel > Channels > Online Store > Edit Source.
Next, select theme.liquid file and paste it after <head> and save. That's it!
📌 Note :
Once you have proceeded with the domain verification above, remember to click on the green Verify button.
Please be informed that changes may take up to 24 hours to take effect.
6. Add EasyStore product to Facebook Catalogue
Step 1: Login to Meta Business Suite > Setting > Business setting > All tools > Commerce Manager
Step 2: Go to Catalogue > Data Source > Choose Data feed option > Next
Step 3: Select Yes > Next
Step 4: Choose Use a URL > Enter your feed URL > Next
💡**Example of Feed URL**
Domain name: iloveeasystore.com
Feed URL: https://iloveeasystore.com/facebook/products.xml
Step 5: Choose Daily > Next > Save Feed and Upload
Your data feed will be start uploading and the item will be added after feed uploading completed!
Tips : You can click the "request upload now" button to upload the latest feed such as when new product added, deleted and etc.
7.Tools: Page shop
This function sync your EasyStore products to your Facebook product catalog and publish these products in your Facebook page.
By clicking into the product in your Facebook Shop tab, customers can simply further click on Checkout on Website button to proceed to your store and make online payment to buy the product.
📌 Note :
The description of product here will follow the product meta description which can be changed by editing product SEO
You can also create Facebook ads for these products too.
8. Tools: Product promoter
This function allows you to post your store products on your Facebook page and system will auto-respond with comment and private message when keyword is detected in the post comments.
Post caption format - will be shown when you post products to your Facebook page
Public comment reply - system will auto reply to customer's comment
Private message - and system will auto "pm" customer as well
Keyword filter - when any of the keywords is detected under post comments
Enable shortlink - use shorten product link in the format https://easy.co/abcdwxyz
Support EasyStore - shows you're supporting EasyStore in your post caption
After done the setting, you can now go to Admin > Products > click on the down arrow > Post to post your products on Facebook page.
The result of post and responses show like this:
9. Tools: Tracking Pixel
Easily install Facebook pixel in your store within few clicks. Once you have connected your Facebook account with EasyStore, the Conversion API will be connected and you will be able to track the following events after connected to your pixel :
AddToCart - Someone adds a product to their shopping cart on your site.
InitiateCheckout - Someone starts the checkout process to buy something from your site.
AddPaymentInfo - Someone enters their payment information in the purchase process on your website.
Search - Someone uses the search function to look for something on your site.
OrderPaid
OrderPlace
💡 Tips : We would suggest installing the Facebook Pixel Helper extension on your browser so you could monitor if your pixel is running properly.
10. Tools: Facebook Product Catalogue
For your information, you do not have to manually add products to Facebook Product Catalogue if you already connect Facebook with EasyStore. By default, products in EasyStore will be updated to Facebook Product Catalogue every day at the scheduled time.
Now, we have enhanced the Facebook Product Catalogue where it supports more detailed synchronization which includes :
Synchronization in variants level (previously was products level only)
Added inventory field
Added sale_price (include promotion calculation)
Added fb_product_category field
Added recommended attributes fields associated with fb_product_category
Choose to publish or unpublish the product on Facebook Product Catalogue
Can specify Facebook Products Category field for each product
Can specify fields recommended by Facebook based on Facebook Products Category selected
11. Tools: Order Attachment
Want to notify your customers of their orders' details and update them? Well, this order attachment feature would help! But how to utilize & trigger this feature?
Here would be a few things that need to be done:
First, you need to connect your EasyStore to your Facebook Page
Second, you need to enable the Messenger channel and edit the message on Customers Updates
Order attachment/details will be included in the Messenger confirmation message as the images are attached below.
Customers can click on the order number to view their order details.
Once customers have successfully placed an order, they may click on the Keep Me Updated button to get the latest notification of their orders.
12. Tools: Comment Shopping (New)
Wish to convert all Facebook users immediately within a post? This Facebook Comment Shopping can help you to gain potential Facebook buyers to discover the products on your Facebook feed by just commenting "product code+quantity" on your Facebook post’s comment section.
6.1. Create Facebook Comment Shopping
Step 1: Go to Channel > Facebook. Click on Comment Shopping
Step 2: Click Create new campaign button
Step 3: Filled in the Campaign title > click Select post to connect to a Facebook post
📌Note: Please create a Facebook post before creating a campaign.
Step 4: A list of Facebook posts will be listed accordingly. Choose the right post you want to link with > click Connect.
📌 Note:
It will only retrieve the latest 20 posts from Facebook, older than that will not be displayed in the listing.
Facebook posts do not support for:
Live streaming/live video posts
Schedule posts
Unpublished post
Updated profile picture post
Updated cover photo post
Updated status post
Step 5: On the Product setting section > click Choose products > select one or multiple products that you wish to sell
📌 Note: Only 20 products are allowed for each comment shopping campaign and selected products are allowed to change the code or remove as well.
Step 6: Once the product is added, a purchase instruction message will be generated for you to copy and paste to your Facebook post.
📌 Note: Below is the supported "code+quantity" format for customer’s comment
A1 (without quantity & only support 1 product code at a time)*
A1+1
A1+1, A2+1 (only comma between)*
A1+1 A2+1 (only space between)*
A1+1
A2+2 (separated with new line)
Step 7: Click the Save button at the top right to complete creating.
6.2. Custom comment shopping messages
Comment shopping messages are allowed to be custom:
Comment auto-reply: Reply to comment when a customer leaves a matching product code
💡Tips: You can enabled or disabled for the comment auto-reply message
Place order message (Private message)* - Send to their Messenger once customer commented
Updated on: 05/06/2025
Thank you!