In this article:

1. Connect with Facebook
2. Publish products on Facebook
3. Product Promoter
4. Tracking Pixel
5. Comment Shopping
6. Reset Facebook connection
7. Verify domain with Facebook

1. Connect with Facebook

Step 1 : Go to Admin Panel > Channel > Facebook > Enable Facebook

Step 2 : After that, login to your Facebook account > click login

Step 3 : Click continue

Step 5 : Create your Business Manager > Insert your business name > Click continue

Step 6 : Next is create your Business Name

Step 7 : Then, select your business manager > click continue

Step 8 : Next is confirm settings and click continue

Step 9 : Learn what EasyStore allowed to do then click continue

Step 10 : Lastly, you're all set then click done

So, at your Admin Panel > Channel > Facebook it will look like this. You have successfully connect with Facebook.

2. Publish product to Facebook catalogue

For your information, you do not have to manually add products to Facebook Product Catalogue if you already connect Facebook with EasyStore. By default, products in EasyStore will be updated to Facebook Product Catalogue every day at the scheduled time.

Add EasyStore product to Facebook Catalogue

Step 1: Login to Meta Business Suite > Setting > Business setting > All tools > Commerce Manager

Step 2: Go to Catalogue > Data Source > Choose Data feed option > Next

Step 3: Select Yes > Next

Step 4: Choose Use a URL > Enter your feed URL > Next

💡Example of Feed URL:

• Domain name: iloveeasystore.com
• Feed URL: https://iloveeasystore.com/facebook/products.xml

Step 5: Choose Daily > Next > Save Feed and Upload.

Your data feed will be start uploading and the item will be added after feed uploading completed!

Request Facebook to update products

By default, products in your store will be updated to Facebook everyday at scheduled time. To request Facebook to update your products immediately, you may:

Step 1 : Go to your Facebook Catalogue Manager, go to Catalogue > Data Sources

Step 2 : Once you have clicked into your Facebook product Catalogue > Go to Settings

Step 3 : Scroll down until you see Request Update Now button here and you may click it to request update again.

Extra GIF reference:

Add category and attributes to products in Facebook catalogue

Now, we have enhanced the Facebook Product Catalogue where it supports more detailed synchronization which includes :

• Facebook product category
• Attributes
• Variants' attributes

Choose to publish or unpublish the product on Facebook Product Catalogue

3. Product Promoter

This function allows you to post your store products on your Facebook page and system will auto-respond with comment and private message when keyword is detected in the post comments.

• Post caption format - will be shown when you post products to your Facebook page
• Public comment reply - system will auto reply to customer's comment
• Private message - and system will auto "pm" customer as well
• Keyword filter - when any of the keywords is detected under post comments
• Enable shortlink - use shorten product link in the format https://easy.co/abcdwxyz
• Support EasyStore - shows you're supporting EasyStore in your post caption

After done the setting, you can now go to Admin > Products > click on the down arrow > Post to post your products on Facebook page.

The result of post and responses show like this:

4. Tracking Pixel

Easily install Facebook pixel in your store within few clicks. Once you have connected your Facebook account with EasyStore, the Conversion API will be connected and you will be able to track the following events after connected to your pixel :

• AddToCart - Someone adds a product to their shopping cart on your site.
• InitiateCheckout - Someone starts the checkout process to buy something from your site.
• AddPaymentInfo - Someone enters their payment information in the purchase process on your website.
• Search - Someone uses the search function to look for something on your site.
• OrderPaid
• OrderPlace

5. Comment Shopping

Wish to convert all Facebook users immediately within a post? This Facebook Comment Shopping can help you to gain potential Facebook buyers to discover the products on your Facebook feed by just commenting "product code+quantity" on your Facebook post’s comment section.

6.1. Create Facebook Comment Shopping

Step 1: Go to Channel > Facebook. Click on Comment Shopping

Step 2: Click Create new campaign button

Step 3: Filled in the Campaign title > click Select post to connect to a Facebook post

Step 4: A list of Facebook posts will be listed accordingly. Choose the right post you want to link with > click Connect.

📌 Note:

• It will only retrieve the latest 20 posts from Facebook, older than that will not be displayed in the listing.
• Facebook posts do not support for:

1. Live streaming/live video posts
2. Schedule posts
3. Unpublished post
4. Updated profile picture post
5. Updated cover photo post
6. Updated status post

Step 5: On the Product setting section > click Choose products > select one or multiple products that you wish to sell.

Step 6: Once the product is added, a purchase instruction message will be generated for you to copy and paste to your Facebook post.

📌 Note: Below is the supported "code+quantity" format for customer’s comment

• A1 (without quantity & only support 1 product code at a time)
• A1+1
• A1+1, A2+1 (only comma between)
• A1+1 A2+1 (only space between)
• A1+1
• A2+2 (separated with new line)

Step 7: Click the Save button at the top right to complete creating.

6.2. Custom comment shopping messages

Comment shopping messages are allowed to be custom:

• Comment auto-reply: Reply to comment when a customer leaves a matching product code

• Place order message (Private message) - Send to their Messenger once customer commented

6. Reset Facebook connection

To change your Facebook page or pixel, you may click on Reset Page button and reset all connections.

Step 1 : Once you have logged in, click on the 3 lines on top and select Business Settings.

Step 2 : Click Ad Account. Check and select the correct ad account for your EasyStore account.

Step 3 : Click 'Data Sources' below > Pixels > Select pixel (May create pixel if you do not have one)

7. Verify domain with Facebook

You may go to your Facebook Business Settings > Brand Safety > Domains there and you should be able to see the Verify your domain page. We would suggest using these 2 methods to verify your domain in EasyStore:

• [DNS verification](https://help.easystore.co/en/articles/3140019-connecting-with-facebook-part-1-setup-guide#:~:text=DNS%20Verification%20(This%20is%20applicable%20to%20those%20who%20own%20a%20custom%20domain))
• [Meta-tag verification](https://help.easystore.co/en/articles/3140019-connecting-with-facebook-part-1-setup-guide#:~:text=you%20copied%20earlier-,Meta-tag%20Verification,-(For%20those%20who)

DNS Verification (This is applicable to those who own a custom domain)

This method works by adding a DNS TXT record to your domain host to proves that you own the domain.

Step 1 : You can add it at Channels > Online Store > Domains > Click Edit on Registered domain.

Step 2 : Scroll down to the bottom and click + Add DNS record.

Step 3 : **Fill in as follow > **Save.

• Name: leave blank
• Kind: select TXT
• Record Data: paste the TXT record you copied earlier

Meta-tag Verification (For those who do not own a custom domain, you can use this method)

Copy the meta-tag that is given, then login to EasyStore admin panel > Channels > Online Store > Edit Source.

Next, select theme.liquid file and paste it after <head> and save. That's it!

📌 Note :

• Once you have proceeded with the domain verification above, remember to click on the green Verify button.
• Please be informed that changes may take up to 24 hours to take effect.

Updated on: 14/02/2026