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Utilize your Instagram to gain traffic

Traffic is one of the main concerns when it comes to launching an online store. You might curious how if you do not have the budget to spend on marketing, but, you can always utilize the resources that already exist.

Instagram is a ready platform for you to expose your products, you have ready shoppers there. Now, it’s time to pull your customers from social media to your online store.

Tips to maximize your Instagram marketing

Include CTA & hashtags

People tend to search for related “keyword” on Google and now they search for related hashtag on Instagram.  When uploading a photo to your store, the caption plays an important role for people to reach you. _Include CTA (call-to-action) to encourage people to shop on your store will definitely help_.

Example can be: Shop this look now on our website: #onlineboutiqueinmalaysia #fashionstoreinmalaysia #2017autumnoutfit

2. Create a unique hashtag 

You may create a relevant unique hashtag to your business that you & your followers can use, and tell people to use it. A custom hashtag is worthless if no one is using it. Make sure it’s memorable!

3. Feature your customers

Show appreciation for your followers by featuring them using your products or service. Before making this happens, you can reward them a discount coupon in an exchange for them to feature your product/service on their social media. The more exposure you get, the more traffic coming in!

4. Offer exclusive discounts

If you’re launching a new product/service, try creating an exclusive offer to your followers (a special discount code to enjoy the promotion). By this, you can track how effective the discount code was. If you’re new to the online store, you should use this strategy more often on your social media post in order to pull your customers from social media to your online store. 

5. Run contests

People love free gift, we know that. Have an incentive for your followers to share content and promote your online store with the use of prizes and giveaways. For example, they repost your photo with your website URL & hashtag and at the end of the contest period, one lucky fan wins your product/service.

Updated on: 17/11/2023

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