Add highlights & FAQs on product page
In this article
1. Introduction
Product highlights and FAQs help customers understand your products more quickly while giving search engines and AI tools clearer information to understand. Create richer product pages with AI-generated content that improves both customers shopping experience and AI discoverability.
Product highlights
- Surface the product’s main features and selling points
- Help customers compare products and make decisions faster
- Make key product details easier for AI tools to identify
Product FAQs
- Answer common customer questions directly on the product page
- Reduce uncertainty before purchase
- Provide clearer context that AI tools can use when answering product-related searches
2. Show highlights/FAQs sections in product pages
2.1 Go to Products > click the 3-dot button on the top right > Product settings.
2.2 Scroll down to Product Highlights/FAQs sections. Turn on the sections and you will see their settings.
2.3 Confirm titles for the sections. The titles will be seen by customers on the product pages.
2.4 Select how you prefer the Highlights/FAQs to be generated:
- Add myself later — You need to manually add the highlights/FAQs in product editing page, refer step 3 for more details
- Auto-fill with AI — Let AI auto-generate the highlights/FAQs for each product
- Highlights/FAQs will only be auto-generated after the product page is viewed for the first time.
- If the product already have existing highlights/FAQs, system will not auto-generate with AI.
2.5 You can further click Advanced and tell the AI what it should focus on.
2.6 Once the settings are finalized, click Save button for each section.
3. View and edit product highlights/FAQs
3.1 You may now expand and view highlights & FAQs section in product editing page.
3.2 If the product does not have highlights/FAQs yet, you can add manually or write with AI
3.3 If the product already have existing highlights/FAQs, you can edit or rewrite with AI.
Updated on: 23/07/2026
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