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Connecting with Facebook ( Part 2: Features )

In this article:

Page shop
Product promoter
Tracking pixel
Facebook Product Catalogue
Order Attachment
Comment Shopping (New)

1. Page shop

This function sync your EasyStore products to your Facebook product catalog and publish these products in your Facebook page.

By clicking into the product in your Facebook Shop tab, customers can simply further click on Checkout on Website button to proceed to your store and make online payment to buy the product.

📌 Note :
The description of product here will follow the product meta description which can be changed by editing product SEO
You can also create Facebook ads for these products too.

2. Product promoter

This function allows you to post your store products on your Facebook page and system will auto-respond with comment and private message when keyword is detected in the post comments.

Post caption format - will be shown when you post products to your Facebook page
Public comment reply - system will auto reply to customer's comment
Private message - and system will auto "pm" customer as well
Keyword filter - when any of the keywords is detected under post comments
Enable shortlink - use shorten product link in the format
Support EasyStore - shows you're supporting EasyStore in your post caption

After done the setting, you can now go to Admin > Products > click on the down arrow > Post to post your products on Facebook page.

The result of post and responses show like this:

3. Tracking Pixel

Easily install Facebook pixel in your store within few clicks. Once you have connected your Facebook account with EasyStore, the Conversion API will be connected and you will be able to track the following events after connected to your pixel :

AddToCart - Someone adds a product to their shopping cart on your site.
InitiateCheckout - Someone starts the checkout process to buy something from your site.
AddPaymentInfo - Someone enters their payment information in the purchase process on your website.
Search - Someone uses the search function to look for something on your site.

💡 Tips : We would suggest installing the Facebook Pixel Helper extension on your browser so you could monitor if your pixel is running properly.

4. Facebook Product Catalogue

For your information, you do not have to manually add products to Facebook Product Catalogue if you already connect Facebook with EasyStore. By default, products in EasyStore will be updated to Facebook Product Catalogue every day at the scheduled time.

Now, we have enhanced the Facebook Product Catalogue where it supports more detailed synchronization which includes :

Synchronization in variants level (previously was products level only)
Added inventory field
Added sale_price (include promotion calculation)
Added fb_product_category field
Added recommended attributes fields associated with fb_product_category

Choose to publish or unpublish the product on Facebook Product Catalogue

Can specify Facebook Products Category field for each product

Can specify fields recommended by Facebook based on Facebook Products Category selected

5. Order Attachment

Want to notify your customers of their orders' details and update them? Well, this order attachment feature would help! But how to utilize & trigger this feature?

Here would be a few things that need to be done:

First, you need to connect your EasyStore to your Facebook Page
Second, you need to enable the Messenger channel and edit the message on Customers Updates

Order attachment/details will be included in the Messenger confirmation message as the images are attached below.
Customers can click on the order number to view their order details.

Once customers have successfully placed an order, they may click on the Keep Me Updated button to get the latest notification of their orders.

6. Comment Shopping (New)

Wish to convert all Facebook users immediately within a post? This Facebook Comment Shopping can help you to gain potential Facebook buyers to discover the products on your Facebook feed by just commenting "product code+quantity" on your Facebook post’s comment section.

6.1. Create Facebook Comment Shopping

Step 1: Go to Channel > Facebook. Click on Comment Shopping

Step 2: Click Create new campaign button

Step 3: Filled in the Campaign title > click Select post to connect to a Facebook post

📌Note: Please create a Facebook post before creating a campaign.

Step 4: A list of Facebook posts will be listed accordingly. Choose the right post you want to link with > click Connect.

📌 Note:
It will only retrieve the latest 20 posts from Facebook, older than that will not be displayed in the listing.
Facebook posts do not support for:
Live streaming/live video posts
Schedule posts
Unpublished post
Updated profile picture post
Updated cover photo post
Updated status post

Step 5: On the Product setting section > click Choose products > select one or multiple products that you wish to sell

📌 Note: Only 20 products are allowed for each comment shopping campaign and selected products are allowed to change the code or remove as well.

Step 6: Once the product is added, a purchase instruction message will be generated for you to copy and paste to your Facebook post.

📌 Note: Below is the supported "code+quantity" format for customer’s comment
A1 (without quantity & only support 1 product code at a time)
A1+1, A2+1 (only comma between)
A1+1 A2+1 (only space between)
A2+2 (separated with new line)

Step 7: Click the Save button at the top right to complete creating.

6.2. Custom comment shopping messages

Comment shopping messages are allowed to be custom:

Comment auto-reply: Reply to comment when a customer leaves a matching product code

💡Tips: You can enabled or disabled for the comment auto-reply message

Place order message (Private message) - Send to their Messenger once customer commented

If you wish to use the features above, refer Connecting with Facebook - Part 1 ( Setup guide ) to connect your store with Facebook now

Updated on: 16/11/2023

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