In this article :

Introduction to TikTok Shop
Install and setup the TikTok Shop app
Sync products from EasyStore to TikTok Shop
Import products from TikTok to EasyStore
Adjust TikTok Shop selling price in EasyStore
Fulfils TikTok Shop Orders at EasyStore
Add TikTok Pixel to online store
Inventory Adjustment for TikTok Shop
FAQ that you should know

1. Introduction to TikTok Shop

TikTok Shop is now launched to bring in-app shopping experience and streamlined product discovery to the platform, allowing businesses to promote and sell products on the platform.

It allows you to connect your product catalog to display them on your profile and tag products on videos. With TikTok Shop, your followers get to browse through your products with name, description, variants, price, and a direct link to checkout.

📌Kindly take note :
Before starting, make sure you have signed up for a seller account with TikTok. If you do not have a seller account with TikTok yet, can proceed with the sign up here.
It might take more than one day for TikTok to review and approve your seller shop

2. Install and setup the TikTok Shop app

Step 1 : Log in to your EasyStore’s Admin Panel > go to TikTok Shop app > Install this app.



💡 Due to DNS level blocking by TM Net, you might face a blank page when connecting. If you are facing this issue, you may proceed here for the solution.

Step 2 : Select your account type from the dropdown list > next.



Step 3 : Log in with your TikTok Shop seller account.

Step 4 : Authorize app.



Step 5 : Once connected successfully, you may proceed with TikTok Shop app settings.

Introduction of TikTok Shop app settings

1. Sync orders from TikTok Shop

When you enabled it, your orders from TikTok Shop will be synced to your order management in EasyStore's admin panel.

2. Sync inventory only

When you enabled it, it will only sync your product's inventory and ignore all other product attributes.

3. Price used for product sync

Choose the product price you would like to sync to TikTok Shop.

Price in EasyStore - Selling price in EasyStore, OR
Compare at price in EasyStore - Original price

4. Set TikTok coins and vouchers sponsored by TikTok

Choose the display of Tiktok-shop coins and vouchers in order.

As discount in EasyStore - Shown in order discount section
, OR
As payment method in EasyStore - Shown as a transaction in the order history section

5. When deleting product in EasyStore

Do nothing in TikTok Shop - Your products in TikTok Shop wouldn't get affected.

Set as inactive in TikTok Shop - Your products in TikTok Shop will become unlisted but allow you to hide the product listing temporarily without losing its information.

Delete permanently in TikTok Shop - Your products in TikTok Shop will be deleted permanently.

📌Kindly take note : If you selected Delete permanently option, the deleted product is not able to be restored.

3. Sync products from EasyStore to TikTok Shop

Step 1 : Go to EasyStore's Admin Panel > Products > click on the product > select More Actions > Sync to TikTok Shop.


OR

Go to EasyStore's Admin Panel > Products > click on the drop-down button on the right of the product > click Publish beside "Sync to TikTok Shop".



💡 You can also select the products and bulk sync to TikTok Shop. Save your time by allowing you to edit and sync products at once from EasyStore.



Step 2 : Select Category in the Sync product detail page. Please make sure that you have selected the right category for your product to prevent products get suspended by TikTok team.

Step 3 : Fill up the required product details > click Submit.



💡 Tips : There would be some product requirements from TikTok Shop
Recommended to avoid using Chinese characters as your product will be displayed to the local users.
Product name must not exceed 188 characters.
Product description must not exceed 10000 characters.
Product price must be greater than 0.
Product height must be greater than 0cm.
Product length must be greater than 0cm.
Product width must be greater than 0cm.
Product weight must be greater than 0kg.

4. Import products from TikTok to EasyStore

Step 1 : Go to EasyStore's Admin Panel> Channels > TikTok Shop > Products > click Import products.



Step 2 : Select your import method > Tick the products that you would like to import > click Import products. We have 3 import methods:

Ignore - no action
Create new product - import this product from TikTok and create as a new product in EasyStore
Link to - import this product from TikTok and link it with an existing product in EasyStore



Step 3 : Products have been imported successfully to your store.



Step 4 : If the products have not been succesfully import, the system will automatically notify you as per image below:



You may click to the status button to check the detail error status.

5. Adjust TikTok Shop selling price in EasyStore

If you would like to have a different selling price in TikTok Shop than in EasyStore, you can directly adjust in EasyStore as well.

Step 1 : Go to EasyStore's Admin Panel > TikTok Shop > Products > click on the 0% under TikTok Shop price.

Step 2 : Choose to increase/decrease the selling price in TikTok Shop by percentage (%) or amount (MYR) > click Update

6. Fulfils TikTok Shop Orders at EasyStore

Step 1 : If you have enabled Sync orders from TikTok Shop on the app settings, the orders from TikTok Shop will be synced back to EasyStore. The inventory for the synced product will be updated automatically.



Products:
For the product that is not synced to EasyStore, it will be displayed in the order too. However, you are not able to see the product images and details



Customer’s details:
The customer's details would not available to be viewed from EasyStore. However, you still can find the customer's name and address in the airway bill.



Step 2 : You can fulfill this order in your EasyStore's admin panel too.

Click into order > Fulfill > Fulfill with TikTok Shop



Step 3 : Once the order is fulfilled successfully, you can print your airway bill under:

More actions > Print TikTok Shop airway bill.



💡 You can select the available airway bill paper size by the drop-down arrow in the print airway bill page below:

7. Add TikTok Pixel to online store

Step 1: Login to TikTok Ads Manager

Step 2: Go to Assets > Events > Web Events > Manage



Step 3: Click Create Pixel button > fill in your Pixel name > Select TikTok pixel > Next





💡Pixel name:
* Recommend the pixel name corresponds to the website or domain name.
* Maximum character length is 128 characters, including spaces.

Step 4: Select Manually Install Pixel Code > Next



Step 5: Select Custom Code > Next



Step 6: You will be redirected to Pixel code page > Click Next > Install TikTok Pixel helper > Complete set up





Step 7: Copy Pixel ID



Step 8: Log in to your EasyStore’s Admin Panel > Channels > TikTok > Tracking Pixel



Step 9: Paste the Pixel ID > Turn it on > Save

8. Inventory Adjustment for TikTok Shop

Now you can adjust the inventory quantity for individual marketplace channels as needed via the Multi Location Inventory features

When synchronizing products and creating orders with TikTok channel, the inventory will be sourced exclusively from the selected location.

Steps: Go to EasyStore’s admin > Channels > TikTok > settings > Inventory locations > select the location from the drop down



If you want to add a new location to source the inventory for TikTok channel, add it under EasyStore’s admin > settings > location

📌 Things to take note :

By default, the inventory for all marketplace channel will sourced from the primary location that has been set up under EasyStore admin panel > Settings > Locations

You will received required action for update the inventory location email when the selected location has been deleted from setting > locations. These emails will be sent to the Account Email specified in Admin Panel Settings Page

Product inventories will be automatically re-synced when the selected location has been changed or updated in the TikTok channel settings page.

Multi location feature that available for EasyStore's Retail Plan is needed to support the Inventory Adjustment for TikTok Shop

9. FAQ that you should know

Q : How to solve if facing a blank page during connecting with TikTok Shop?

The solution for this will be to make some changes to your device Network and Internet setting.

1. Solution on Microsoft Device:

Step 1 : Control Panel in your laptop > Look for Network and Internet.
Step 2 : Click on View network status and tasks.
Step 3 : Click on Change adapter settings.
Step 4 : Right-click on your WiFi name > Choose properties.
Step 5 : Choose Internet Protocol version 4 (IPv4) > Click Properties.
Step 6 : Change DNS server to 8.8.8.8 > Change Alternate DNS server to 8.8.4.4 > Click Ok.



2. Solution on Mac Device:

Step 1 : Click Apple menu > System Preferences > Network.
*(If the lock icon in the lower left-hand corner of the window is locked, click the icon to make changes, and when prompted to authenticate, enter your password).

Step 2 : Select Wi-Fi, and click Advanced.

Step 3 : Select the DNS tab.

Step 4 : Click + to replace or add IPv4 with value 8.8.8.8 and 8.8.4.4.

Step 5 : Click OK > Apply.



Q: Where to check my product syncing error?

You can check for your product syncing error under:

Apps/ Channels > TikTok Shop > Error tab > click on the pink Error button to see the details



OR

Go to Product > Select the product with error > Check out the sync status for all enabled sales channels and the error on your right-hand side.



Q : Why product suspended?

The average review time for the TikTok team to review your product is around 4 days. The reasons for not passing the review are as follows:

The product title & description are not in English and Malay

Product pictures or videos URL have off-site diversion (must be TikTok URL)

The product category is under the prohibited category

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Updated on: 07/04/2024