EasyStore Tokens
In this article:
- Introduction
- How to send message?
- Token rates
- Free monthly tokens
- Top up tokens
- Check tokens balance and usage
1. Introduction
EasyStore tokens are used to send messages and notifications to customers via popular messaging channels — all from a single and cost-effective system.
Currently supported messaging channels:
- Messenger
- LINE
- SMS
- Shopping App
This guide helps you understand how tokens work, track your balance, and top up tokens when needed, so your store communications stay seamless and efficient.
Key Updates [Effective 1 March 2026]
To make messaging simpler and more cost-effective, we've introduced a new, unified token structure effective 1 March 2026.
- Lower Costs: WhatsApp Business and SMS now cost fewer tokens.
- Email Included: All emails sent via EasyStore now use 1 token per email for reliable delivery within one simple system.
- More Free Tokens: Increased monthly token allowances on every plan.
💡 Tips: How You Can Get Ready & Stay in Control
You have full flexibility to manage your messaging:
- Control which engagement messages to send [e.g. welcome series]. Refer this guide
- Control which system notifications to send [e.g. order confirmations]. Refer this guide
- View Balance & Usage: Refer step 6 below.
- Purchase More Tokens: Refer step 5 below.
2. How to send message?
Click the modules below to learn how each type of message work:
Module | Description | Examples | Send method | Channel |
|---|---|---|---|---|
Send one-time message to targeted customers or groups | Promotions, new products announcement | Manual | Shopping App + additional 1 channel (manual select) | |
Automate meaningful messages | Welcome new customers, celebrate birthdays | Auto | Email + optional additional 1 channel (auto select by priority) | |
Keep customers posted | Order and payment updates, one-time password (OTP) | Auto | Email + optional additional 1 channel (auto select by priority) |
3. Token Rates
The number of tokens needed per message depends on the channel.
New, Lower Token Rates : We've reduced the cost on the channels merchants use the most.
Channel | Token Cost (Before) | Token Cost [Effective 1 March 2026] | Change |
|---|---|---|---|
64 | 50 | -14 | |
SMS | 32 | 20 | -12 |
2 | 1 | -1 | |
LINE / Messenger | 5 | 5 | No change |
Shopping App | 1 | 1 | No change |
4. Free monthly tokens
You will receive free tokens each month according to your plan.
More Free Monthly Tokens : We've increased these allowances.
Plan | Free Monthly Tokens (Before) | Free Monthly Tokens [Effective 1 March 2026] | Support channel |
|---|---|---|---|
Standard | 0 | 6,250 | Email only |
Business | 6,250 | 12,500 | All channels |
Essential | 6,250 | 18,750 | All channels |
Growth | 12,500 | 25,000 | All channels |
Success | 25,000 | 31,250 | All channels |
5. Top up tokens
If you need more tokens, you can top up from billing page.
5.1 Go to Settings > click Manage billing button on the top right.
5.2 Click Top up button.
5.3 Select tokens pack and payment method > click Checkout to complete the payment and top up.
6. Check tokens balance and usage
6.1 Tokens balance can be found at Settings > Manage billing too.
6.2 By click into View details, you can find the tokens usage history.
6.3 Usage reference helps you understand each usage and the tokens needed.
Updated on: 11/02/2026
Thank you!